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September 11, 2019Becoming a franchise owner can be one of the most rewarding experiences you can have in your life. Financial freedom, being your own boss, and enjoying a career doing something you enjoy for a living is something that many Americans dream about. Today, with so many franchise opportunities available, finding a franchise to buy isn't the difficult part. There is a franchise in just about any industry you can imagine. In fact, there are over 3,000 franchises in the U.S. alone, meaning there is something for everybody, regardless of your skill set or your ambitions in life. The difficult part is finding the best franchise opportunity for you.
What is Brand Recognition?Brand recognition is recognizing a brand, not just by the name, but by packaging, by what a company does, by the way the company presents itself to consumers, etc. If, for example, you wanted to buy a hamburger franchise, would you buy Joe's Burgers or McDonald's? You would probably buy McDonald's. Why? Because of its brand. Both of these companies have a customer base, recipes for their products, operational, customer service, and marketing infrastructures, but McDonald's has much better brand recognition, and that is what you would be buying.
What is Brand Reputation?Brand reputation is the way consumers perceive a company. You can have great brand recognition and have poor brand reputation. Customer complaints, poor customer service, failure to deliver as promisedthese are all contributors to poor brand reputation. Having a bad reputation, particularly in the age of the Internet, can be death to a business of any kind. Word travels fast. Twitter, Facebook, and other social web sites are superhighways that carry information fast. That's why at Sir Grout, our reputation is stellar. We take care to cultivate and build our brand in a positive way, so when you purchase a Sir Grout franchise, you are buying positive brand recognition and brand reputation. Consumers trust Sir Grout to deliver quality results using superior products and tested methods. We deliver what we promise, we take the time to teach customers how to maintain the work we do for them, and we make every effort to save our customers money. These are the things that contribute to building consumer trust and a good reputation.
Great Brand Recognition Combined with a Great Brand ReputationThe importance of the Sir Grout brand to your franchise cannot be overstated. When you combine the positive brand recognition Sir Grout has as leaders in the hard surface restoration industry with the stellar reputation our Sir Grout franchise owners cultivate throughout the U.S., you have the foundation for a successful franchise business.